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British air carrier British Airways intends to spend $ 6 billion to improve its service

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British air carrier British Airways intends to spend $ 6 billion to improve its service
November 09
09:00 2017

Alex Cruz, CEO of the British air carrier British Airways, has made a statement that undoubtedly will have an impact on the quotes of the air giant.

The top manager of the company noted that for the last few years, British Airways had had to survive under conditions of the very strong pressure from competitors. Nevertheless, the company’s goals remained the same – to strengthen its influence in the UK market and maintain its leadership position in the global air transportation market.

These goals were the main for the company’s top management when developing strategic plans. At a press conference of the World Travel Market exhibition, Mr. Cruz said the company was ready to invest about $ 6 billion in improving the quality of flights. Among other things, the program includes the provision of more affordable air tickets; the plan has a time frame of 5 years.
The funds will be used to purchase new aircrafts, 72 aircraft are planned to be replaced. The interior will be completely replaced in 128 aircrafts.

Passengers expect to get significantly improved flight quality: the menu for budget passengers will be revised. Also, the free wireless Internet and chargers for gadgets will be available there.

British Airways has ambitious plans to expand the routes; in just a year the management of the company promises a 17% increase in the number of destinations.

We recall that British Airways is the largest British airline. The BA aircrafts have 200 directions in 72 countries. Annually, 36 million passengers use the company’s services. The ambitious plans of the company will undoubtedly have a positive impact on the quotations of its shares.

The material was prepared with the participation of Andrey Majorov,
a leading analyst of the brokerage company CT Trade

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