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An entertainment company Netflix redoubles investment in Europe

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An entertainment company Netflix redoubles investment in Europe
April 19
09:00 2018

In 2018, one of the largest players in the live streaming market is planning to increase the cost of shooting serials and films in Europe to $ 1 billion. Thus, the US giant will double the amount of investment in this sector. This is reported by the international business newspaper Financial Times, referring to the insider information.

The concern intends to invest in the production of multilingual content in Europe. The company’s products will be available in English, German, French, Polish, Spanish, Turkish and Dutch.

For comparison, this year the online cinema is going to invest about $ 8 billion in filming full-length movies and serials. According to analysts, first time in a while, the company’s financial circulation outside the state will exceed the revenue in the USA.

According to the company’s management, the number of subscribers for Netflix services has totaled 125 million. The company can be proud of its extensive coverage map: its clients can be found in forty countries of the world. 73 million out of 125 are in the United States, where the service dominates the online streaming market.

We recall that after the publication of the Netflix official statement on the intention to invest a decent amount in the development of its European content, the shares of the American giant rose steeply in price. At the moment, the company’s capitalization is 145 billion US dollars.

 

The material was prepared with the participation of Katya Gordon,
a leading analyst of the brokerage company CT Trade

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