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Who will get the European TV market?

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Who will get the European TV market?
July 10
09:00 2018

21st century Fox showed determination in the intention to acquire a British media company Sky Plc, increasing its offer to 24.5 billion pounds. It is ready to pay 14 pounds per share. Apparently, the American media giant does not want to limit itself to the share of the world market that it currently has and wants to extend its influence.

This proposal is one-third more than the sum it gave in December. Then Fox offered about 11 pounds per share. The company wants to go faster than its competitor Comcast that offers 22 billion pounds for Sky.

Fox has already had a stake in Sky. It owns 39% of the shares and intends to buy back the remaining package. The only obstacle may be the decision of the British regulator. The authorities have already made it clear that they will not oppose the deal. However, they have a condition. They do not want to give the whole market. The American company has to sell the news unit Sky News.

The stake of Fox and specifically Sky News is a tidbit for another American corporation – Walt Disney. However, Comcast also did not quit the game and continues to compete with Disney for Fox’s assets.

21st Century Fox owns one of Hollywood’s largest studios and channels such as Fox and the National Geographic, which are popular all over the world.

Sky is a leading pay TV operator in the largest countries of Europe, such as Germany, Italy, Great Britain, Ireland and Austria.

What will be the end of the parties’ friction is not clear yet, but the winner will receive a very large piece of cake in the European television broadcast and business in general.


The material was prepared with the participation of Anjela Chromova,
a leading analyst of the brokerage company CT Trade

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