On Tuesday Google will present its own smartphone
Tomorrow Google Inc. is planning to present smartphones under its own brand. According to the Wall Street Journal, these gadgets will become the first product in the new line of hardware, which has been created by Google Inc. this year.
The design of the new smartphone was designed directly by Google.
A presentation of the new product has been scheduled for Tuesday and will be held in San Francisco.
Previously, Google was mainly engaged in the production of devices only to demonstrate the capabilities of its software and services. Directly, the gadgets for Google technologies were created by other companies.
According to Jan Dawson, chief analyst at Jackdaw Research, manufacture of smartphones under its own brand is explained by the fact that Google wants to continue the developing in the direction of the hardware. However, the base growth vector is the demonstration of its flagship technologies to other companies, as before.
Google tried to enter the market of mobile devices of an average price category when it owned Motorola. In addition, Google, together with other companies, is producing smartphones Nexus that are advanced gadgets for the Android operating system.
Geoff Blaber, CCS Insight analyst notes: «Google cannot just stand aside and watch how the prospective service users go to Apple».