Unexpected consequences of the fall of the pound: Apple products are 20% more expensive now
The UK referendum on the country’s exit from the European Union held in June continues to hit the British in their pocket. The fact that the pound weakened by 18% against the US dollar made Apple executives increase the prices of their products by 20%.
Especially, the difference in the price is noticeable on the lines of MacBook and iMac. The British, who wish to use these devices for work, have to pay a few additional hundreds of pounds. The unpleasant fact is that the management of this giant raised the prices without prior notice, sparking a wave of negativity among the UK citizens.
Analysts continue to make pessimistic forecasts: Brexit will cause a further increase in prices for a variety of product categories, which means that real incomes of the British will continue to decrease.