Stock market quotes, forex, financial news, forex tools – money-investing.com

Total monetization. Facebook starts sending ads via messenger

 Breaking News
  • The intensification of the conflict between the USA and China leads to reduction of oil prices The energy market has started the trading session rather unsuccessfully. The next round of the trade war between the States and China caused the price fall. Because of this investors...
  • Germany saves Lufthansa An air carrier Deutsche Lufthansa AG has suffered losses because of the spread of the coronavirus pandemic. It became known that the German government had not left the matter unattended...
  • Israel economy sets anti-records Israel is a recognized high-tech paradise, a stable and strong platform for business development. However, the economy of the country in the Middle East has failed to resist the consequences...
  • A car rental service Hertz went bankrupt Hertz, the largest US car rental company, has filed for bankruptcy. The company was founded already in 1918. For a hundred years, Hertz has coped with the Great Depression, the...
  • Monday starts with the growth of oil prices The energy market started today’s trading session with the steady growth. Quotes are increasing on the signals about the recovery in demand and a decrease in production in the States....
Total monetization. Facebook starts sending ads via messenger
July 12
08:00 2017

Representatives of Facebook report that the audience of their messenger is 1.2 billion people that is the most extensive one. Every day at least two billion messages are sent.
The management of the popular social network has found a way to increase the company’s revenue without increasing the number of advertising posts in the user’s feed.
The solution seems self-evident: the demonstration of advertising messages to users of the social network through the messenger.
There are two possible ways to monetize the messenger: display advertisements within users’ messages either to bring a person to the advertiser’s site by reference, or to initiate a dialogue in an instant messenger with a representative of the company-advertiser.
The management is not afraid of the outflow of customers to other platforms, considering the measure to increase advertising justified.
It is known that Facebook owns a popular messenger WhatsApp. The audience of the two messengers is comparable in volume, but differs in composition (the messenger of the social network is used mainly by citizens of countries with stable economies; the majority of the WhatsApp audience are citizens of countries with developing economies).
Experts at Barclays Capital have managed to calculate the possible additional revenue of the company from advertising in both instant messengers, belonging to Facebook. According to analysts, in 2 years it will amount to 11 billion US dollars.
Today Facebook shares have grown by 0.1% on this positive for financial markets, not for users news. To date the company’s capitalization is estimated at $ 444.8 billion.4

The material was prepared with the participation of  Andrey Majorov,
a leading analyst of the brokerage company CT Trade

Related Articles

0 Comments

No Comments Yet!

There are no comments at the moment, do you want to add one?

Write a comment

Write a Comment