We will not spin things; Apple and Google have been the most expensive brands of the world for the fifth consecutive year. Such a top-100 is annually made by the company Interbrand Corp.
The analysts of the company Interbrand have reported that the world leader is the American company Apple. The cost of the Apple brand has grown by 3% compared to the last year’s figures; currently the cost is estimated at $ 184.15 billion.
Google is on the honorable second place. Over the year the cost of this brand has grown in price by 6%. At present the brand value is estimated at 141.70 billion US dollars by the analysts.
The first two places have remained unchanged for the last five years. The brand Microsoft has won a bronze this year. It has added 10% to the price and is currently estimated at $ 80 billion.
Coca-Cola with an indicator of 69.3 billion US dollars is on the fourth place (four years ago the brand took the first place in the rating for the thirteenth time in a row). Coca-Cola maintained its leadership solely due to its very strong marketing.
Then the places were distributed as follows:
– 5th place Amazon- brand, 64.8 billion US dollars
– 6th place – Samsung brand, 56.2 billion US dollars
– 7th place – Toyota brand, $ 50.3 billion
– 8th place- Facebook brand, $ 48.2 billion
– 9th place – Mercedes brand, 47.8 billion US dollars
– 10th place- IBM brand, $ 46.8 billion.
Statistics show that the high-tech sector is ahead of other sectors with a huge advantage. In addition to the figures, it is shown by the fact that seven out of ten most expensive brands belong to this area.
The second sector with expensive brands is auto industry; the total value of all brands of the industry is 266.8 billion US dollars.
The most impressive growth was demonstrated by the brand Facebook – the annual increase in value has totalled 48%.
The list has been drawn up for 18 years and affects the growth of shares of the companies from it.
The material was prepared with the participation of Andrey Majorov,
a leading analyst of the brokerage company CT Trade