November 11 was a so-called Bachelor Day. The first such day of sales was held in 2009 with the participation of only 27 sellers. The aim of the idea is to arrange a day of the sales in contrast to Valentine’s Day.
This year has become the year of an absolute record on revenue collected by sellers through the Alibaba Group platforms. It has already been calculated that customers made purchases on the sum of $ 25.3 billion. 140 thousand different retailers took part in the sales, the bulk of purchases were made on Aliexpress, in fact the goods will be sent to 225 countries.
Let’s estimate the scale of the consumption: at load peaks the Alipay system (about 90% of purchases were carried out through it) was processing a quarter of a million transactions per second. The team of programmers and technicians deserves a round of applause, as they ensured the uninterrupted operation of such a loaded system.
The daily revenue of the current “Bachelor Day” is 39% higher than last year. The British publisher The Guardian estimated that in terms of sales the date of November 11was four times ahead of “Cyber Monday” and “Black Friday”.
Although the Bachelor Day is open to all retailers, consumers associate it exclusively with the Chinese giant Alibaba. This year, the company has organized the grandiose show in Shanghai, where the world stars were invited (for example, Pharrell Williams, Nicole Kidman and Maria Sharapova).
There are also skeptics about this holiday of consumption. The Green party has made a statement that the Bachelor Day is a real disaster for the environment. And it’s not just about the huge amount of debris, but also in the large carbon dioxide emissions accompanying the production of the purchased goods. Scientists have calculated that the Bachelor Day – 2016 led to the production of 258 thousand tons of carbon dioxide (this amount can be recycled by 2.6 billion trees).
From a financial point of view, such a sales record will undoubtedly cause an increase in the value of the shares of Alibaba Group. We advise traders to take a closer look.
The material was prepared with the participation of Andrey Majorov,
a leading analyst of the brokerage company CT Trade