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Analysts estimate potential losses of Apple

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Analysts estimate potential losses of Apple
May 22
13:00 2019

Analysts at Goldman Sachs did a serious job and calculated the potential risks for Apple. According to their calculations, if China prohibits the sale of Apple products (in response to sanctions against Huawei), the company will lose about 30% of the profits.

Analysts were guided by the data on the share of Apple’s sales in China and Hong Kong, as well as by the effect of reducing marketing costs. The possible consequences of a ban on the assembly and purchase of components in China have not been considered.

In the second quarter of the current fiscal year, Apple has earned profits of $ 2.46 per share. In the past fiscal year, the figure was $ 11.9.

Apple does not provide the data on the number of products sold in different countries. A research firm Gartner believes that since the beginning of this year, the company has managed to sell about 39 million smartphones in the PRC, Hong Kong and Taiwan. Over 80% of devices have entered the mainland China market.

A little earlier, America added Huawei to the list of foreign companies that need permits to work and trade with US firms. At the moment, Huawei has a 90-day delay. The company can acquire all the necessary components and materials to ensure the operation of its networks and smartphones.


The material was prepared with the participation of Katya Gordon,
a leading analyst of the brokerage company CT Trade

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