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Kevin Mayer to head TikTok

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Kevin Mayer to head TikTok
May 19
13:00 2020

TickTock is a growing social network; its main content is short videos. The service belongs to the Chinese company ByteDance Inc. It became known that Kevin Mayer had made a name for himself as the head of streaming business at a famous company Walt Disney Co. But recently, he has accepted an offer to head a promising social network. This information became public due to the press release published by the Chinese company.

Mr.Mayer will begin working on June 1. From that moment he will be engaged in the global development of ByteDance. Moreover, the new CEO will be focus on the control over corporate functions (i.e. marketing, sales, PR and security).

Working at Disney, Kevin Mayer has proven to be excellent. He has played a key role at launching the ESPN + and Disney + projects. What is more, Mayer  has made contributions to the integration of Hulu and took an active part in the purchase of the 21th Century Fox film company.

TikTok is a new phenomenon about 700 million people around the world share their 60-second videos with great enthusiasm.

 

The material was prepared with the participation of Katya Wilson,
a leading analyst of the brokerage company UFT Group

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